Digital Content Strategist at ScaleArmy
Job Description
ScaleArmy: Our client is a creative content and production studio that partners with brands across various industries, including law, finance, healthcare, and entertainment, to deliver high-quality video and visual assets. They produce a high volume of content for multiple clients and need a dedicated social media strategist to ensure that this content is translated into effective, platform-specific posts that strengthen brand presence and engagement.
Location
Fully Remote | 9 AM – 5 PM EST
Role Overview
The Digital Content Strategist will transform the studio’s existing content into 5–10 high-quality weekly posts. The role owns social strategy, content calendars, captions, and platform-specific publishing, without producing new content. You will tailor posts for multiple industries and ensure consistent, effective brand presence across platforms.
ScaleArmy Key Responsibilities
Social Strategy & Planning
- Develop and maintain a clear social media strategy for the studio and assigned client accounts aligned with each brand’s goals and positioning.
- Build and manage a content calendar planning approximately 5–10 tailored posts per week across platforms.
- Define content pillars, themes, and posting cadence to ensure consistent and relevant output.
Content Adaptation & Publishing
- Review and select from a large volume of existing studio-produced assets, including video, graphics, and clips.
- Adapt assets into platform-ready posts by selecting clips, thumbnails, titles, and angles tailored to each platform.
- Write on-brand, platform-appropriate captions aligned with each client’s voice and audience.
- Manage platform-specific posting and scheduling across Instagram, TikTok, LinkedIn, YouTube Shorts, and others, optimizing formats, aspect ratios, and metadata.
- Apply light adjustments such as basic captioning, simple trims, and thumbnail selection or tweaks (no heavy editing).
Platform & Audience Expertise
- Apply strong understanding of platform nuances to maximize reach and engagement.
- Stay up to date on social media trends, best practices, and features.
- Tailor content to multiple industries, including law, finance, healthcare, and creative/podcast brands, while ensuring accuracy and professionalism.
Performance Monitoring & Optimization
- Track post performance through native platform analytics or client tools.
- Identify top-performing content types and provide recommendations to refine strategy.
- Report key insights and high-level performance trends to the internal team to inform future content and decisions.
Collaboration & Workflow
- Collaborate closely with internal production and account teams to understand upcoming content, campaigns, and client priorities.
- Coordinate through tools such as Slack, Monday.com, and Frame.io to align on deliverables and timelines.
- Ensure smooth cross–time zone collaboration with U.S.-based teams.
- Note: Community management is not a primary responsibility unless requested.
Qualifications
Experience
- 2–3+ years of experience in social media management, social strategy, or digital marketing.
- Strong preference for agency experience managing multiple brands or industries simultaneously.
- Proven track record of creating and executing social strategies that improved engagement, reach, or brand visibility.
Skills
- Deep understanding of major social platforms, including Instagram, TikTok, LinkedIn, YouTube, and Facebook, and their best practices.
- Excellent writing skills with the ability to adapt tone and style across diverse brands and industries.
- Strong sense of visual storytelling and how to position video and creative assets for social platforms.
- Ability to conceptualize “memes” out of content is a core nice-to-have.
- Comfortable using basic video and design tools for light edits, captioning, or thumbnail adjustments.
- Highly organized, with the ability to manage content calendars and multiple accounts simultaneously.
- Confident using collaboration and project management tools such as Slack, Monday.com, and Frame.io.
- Strategic, detail-oriented, curious, adaptable, proactive, and comfortable in fast-paced, high-output environments.
- Strong communication and collaboration skills.
What Success Looks Like
- Delivery of 5–10 high-quality, on-brand weekly posts across assigned platforms.
- Clear, cohesive social presence for each brand aligned with tone, values, and positioning.
- Measurable improvement in engagement, reach, or other agreed-upon KPIs over time.
- Efficient use of existing content libraries, reducing bottlenecks in activation.
- Positive feedback from internal teams and clients on content quality, relevance, and reliability.
Opportunity
This is a strategic opportunity within a creative production environment, working with a team that produces a high volume of top-tier content. You will shape how this content shows up across platforms and work across multiple industries while collaborating with a creative, ambitious team. Apply now!
Application Process:
To be considered for this role, these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.