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At SimpleTiger, we seek an experienced and driven PPC Specialist to join our SaaS marketing team. The ideal candidate will build, launch, manage, and optimize ad campaigns across Google Ads, Facebook, Instagram, and LinkedIn. The PPC Specialist will play a crucial role in maximizing the return on investment (ROI) of our SaaS clients’ advertising efforts and will work closely with the marketing, sales, and product teams to ensure the successful execution of our client’s paid advertising strategies.

As our new PPC Specialist, you have 3-5 years of hands-on experience managing PPC campaigns, preferably in a B2B SaaS environment. You'll be crafting and optimizing campaigns across platforms like Google Ads, Meta, Linkedin, and others; if you've dabbled in other ad platforms, that's a bonus.

Your strong knowledge of PPC platforms, tools, best practices, and ability to dive into data, identify trends, and optimize for performance will drive our strategies forward. Tools like Google Analytics and Google Looker Studio are your trusted allies, and your communication skills make complex information accessible to all clients.

Key Responsibilities:

1. Develop and implement a comprehensive PPC strategy for our clients, in collaboration with the Director of PPC,  targeting multiple channels, including Google Ads, Meta, LinkedIn, and other ad platforms.
2. Build and launch ad campaigns from scratch, including keyword research, ad group structuring, bid management, and ad creative development.
3. Continuously monitor, manage, and optimize campaigns to achieve performance metrics such as CTR, CPC, CPA, and ROI.
4. Conduct A/B testing to identify high-performing ad creatives, landing pages, and targeting strategies.
5. Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience and drive conversions.
6. Analyze and report on campaign performance, providing actionable insights and recommendations for improvement.
7. Stay up-to-date with industry trends, platform updates, and best practices to ensure optimal campaign performance.
8. Develop and manage ad budgets, ensuring cost-effective campaigns align with overall marketing goals.
9. Work closely with the sales and product teams to align campaign objectives with business goals and refine targeting strategies based on customer insights.
10. Foster strong relationships with advertising platform representatives, ensuring we receive the best support and access to new features and beta opportunities.
11. Quick, responsive, and proactive communication with clients with active accounts.

Requirements:

1. A minimum of 3-5 years of experience managing PPC campaigns, with a plus for any experience in a B2B SaaS environment.
2. Demonstrable experience in managing campaigns across Google Ads, Meta, and LinkedIn. Other ad platforms are a plus.
3. Strong knowledge of PPC platforms, tools, and best practices.
4. Excellent analytical skills and the ability to interpret data, identify trends, and optimize campaign performance.
5. Experience with conversion tracking, including online and offline conversions
6. Proficient in using analytics and reporting tools such as Google Analytics, Google Looker Studio, or similar platforms.
7. Experience with Hubspot and/or Salesforce is preferred but not required.
8. Strong communication and presentation skills, with the ability to effectively convey complex information to technical and non-technical stakeholders.
9. Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
10. Self-motivated, with the ability to work independently and in a team environment.
11. Google Ads and Facebook Blueprint certifications are preferred but not required.

Compensation & Benefits:

• 100% Remote Work Environment
• Results-oriented Work Environment
• Flexible working hours/vacations
• All typical US holidays observed with full paid time off